XPOSURE by VMAG Looking for XPOSURE? Join the Club!There’s a strange little paradox floating around the creative world… and it’s alive and well in photography. Everyone wants everything for free. Until it is free! Then suddenly… it’s not worth their time. The Free Illusion Offer someone a paid shoot at R3,500 – R5,000 and they’ll hesitate. Offer the exact same shoot for free… and they’ll hesitate harder. Why?? Well, because somewhere in the human brain, price equals value. …
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