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You pay the price of “FREE”

There’s a strange little paradox floating around the creative world… and it’s alive and well in photography. Everyone wants everything for free. Until it is free! Then suddenly… it’s not worth their time. The Free Illusion Offer someone a paid shoot at R3,500 – R5,000 and they’ll hesitate. Offer the exact same shoot for free… and they’ll hesitate harder. Why?? Well, because somewhere in the human brain, price equals value. …

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SAFARI PROJEK TRI-NATIONS TOUR – A Photographer’s Guide to Not Taking Photos

By the guy who was supposed to be behind the camera There are two types of people in this world. Those who read briefing notes, and those who nod enthusiastically at briefing notes before immediately doing the opposite. I had front-row seats to both… but more on that later. I was brought along on the SafariProjek Tri-Nations Tour to do what I do for iShootStories: tell the story through a …

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From Launch to 101k visitors in One Month!

Just over a month ago, VMAG went live. No printing press humming in the background. No delivery trucks hunting for street names.Just a digital switch flipped… and a quiet question hanging in the air: Will they come? They did!!! In our first month, VMAG reached 101,000 visitors, generating 672,000 page views with readers spending an average of 8 minutes and 12 seconds inside the magazine. That’s not a vanity metric. …

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